I won’t lie to you—today’s episode is going to ruffle some feathers, but that’s exactly why we have to talk about it…

When it comes to creating educational content, there are a lot of conflicting opinions floating around…

You might have caught wind of a hot topic being debated among social media gurus right now: whether or not you need to expand your social media presence to multiple video platforms…

I’m giving you an exclusive sneak peek into the reasoning behind the rebrand, what’s changed, and why this has been a long time coming…

Over the past couple weeks, I’ve shared not only my predictions of the changes coming for video content creation in 2023, but also my own marketing strategy and the way I’m changing things up as we enter the new year.

Are trending TikToks and reels out for 2023? The answer is a resounding…kinda. Let me break down exactly why I predict the death of trends in 2023, and what that means for rethinking your social media strategy when it comes to video content.

A lot is changing in 2023 when it comes to content creation, but one thing hasn’t changed: video content absolutely still needs to be part of your 2023 marketing strategy.

If you’ve been following me for a bit, you probably know that I've been undergoing a major rebrand for our fifth business birthday, which is coming up in January! Where does the time go?

There’s a conversation I've been seeing floating around pertaining to content creation as a business owner. There’s a lot to it, but the gist is this: if you are a business owner, stop trying to be an influencer.

When it comes to making social media content creation easier on yourself, there’s one method I’ve come to absolutely love: content batching. However, the way I felt about it at the start has changed drastically over time, and I believe I have some content batching tips that can help you find your own personal method for batching your content and setting up a “content day.”

Lately, a common theme across my posts has been the idea of making our lives easier when it comes to producing social media content, specifically video. Today, we’re sticking with that theme, but I want to branch off for a minute and tackle content creation for a specific type of business.

Today, I’m covering a bit of a sensitive topic. When it comes to video content, it can be a struggle for people for many reasons, but one of the most difficult to tackle is a fear of actually appearing on camera.

Stage fright is real; even stage fright on social media. While there’s no physical stage or bright lights making you sweat, the virtual “stage” is no less intimidating!

Overcoming stage fright is a struggle that isn’t exclusive to the theater. Overcoming stage fright for social media content is just as difficult. So today, I’m going to be talking about how to actually show up in your video content without giving in to this fear.

Have you ever felt burnt out, unmotivated, or uninspired by social media? Good news: you’re in the right place.

The pressure to post more content has led to the creation of a very predictable cycle nearly all creators go through. It starts with you having this burst of creativity and motivation. You're starting to post consistently for a few weeks, maybe even a month straight…and then all of it suddenly becomes completely overwhelming.

What happens next? You burn out. You stop posting altogether, and it gets pretty hard to even get back to posting a single piece of content here and there.

Today, I want to talk about something I think we all could really benefit from: how to optimize your energy while using social media.

Sometimes, as much as we want to keep our presence on social media consistent, we just don’t have the time or the energy to keep up the way we would like to. So how can we stay present without grinding ourselves into the dust? Let’s get into it!

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.

In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more!

Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business.

In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine!

Jera Foster-Fell, aka Jera Bean, is a social media coach, speaker, and content creator. Jera teaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a powerful + positive tool for your business. She is the founder of The Social Media Saloon, an intensive coaching program that focuses on Instagram, has created social media programs for major brands like MAC cosmetics, and has led social media bootcamp series training hundreds of people on TikTok for companies like Estee Lauder. Jera prides herself on always putting forth a mix of determination, creativity, humor, and authenticity also known as the secret sauce!

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media. She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).

In this episode, we’ll chat about how Reels vs TikTok are playing a role in our strategies going in 2022, original content vs trending content, and what Jera does to get through those moments when engagement is low. Besides this, we’ll also talk about the authenticity of TikTok, common mistakes Jera sees with brands trying to use TikTok, and how she plans her content in a time where there has been such a movement towards more reactive, in-the-moment content. Keep listening to hear more from Jera!

***Trigger Warning: Eating Disorders***

Ali Bonar is CEO and founder of Oat Haus, a CPG company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Oat Haus after a decade-long battle with an eating disorder, and is passionate about helping others love themselves inside and out. She currently resides in Philadelphia with her partner Eric and their dog, Squishy.

In this episode, we’ll chat about how Ali came up with Oat Haus including her eating disorder recovery, how she came to know that entrepreneurship was for her, and the decision to quit her full-time job. Besides this, Ali will tell us about how she came up with the brand of her product, her experience on Shark Tank, and how that brought her and her co-founders closer together. Last but not least, we’ll dive into the way in which Ali uses Instagram and her tips for other product brands looking to use social media to connect with people on a personal level. Keep listening to hear more from Ali!

Today, we're talking all about making sales from Instagram, from how long it will take to how many followers you really need to make sales on the platform. In this episode, I’ll teach you how to sell on Instagram using my 3 step sales strategy that will convert followers into customers in no time. If you use your Instagram for business and you’re hoping to drive more sales to your business via Instagram, then keep listening because this episode is for you!

Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.

 In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!