60. Monetizing Your Personal Brand
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Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.
In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more!
Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!
IN THIS EPISODE WE COVER:
Lissette’s business and how she got here
Developing a brand
How to deal with burnout
Types of Instagram content
Brand partnerships
Negotiating pay
Posting intentionally
RESOURCES MENTIONED:
Work with Lissette here!
CONNECT WITH LISSETTE:
On Instagram: @lissettecalv & @influencewithimpact
Website: https://influencewithimpact.co/
CONNECT WITH ME:
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