51. Your Burnout-Free Instagram Content Plan
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Gabriella Layne-Avery is a Content Strategist & Creative Director who helps women business owners work smarter, not harder to create strategic content that sells their brand stories on social media. Kickstarting her career as a contributing writer for fashion & lifestyle magazines, Gabriella brings her savvy for crafting newsworthy stories to her approach to developing content strategies for premier online communities including PR Girl Manifesto and PR Couture. Known for coining the term “sustainable social media,” she believes it’s 100% possible for women business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so.
In this episode, Gabriella will give us some background knowledge on how she started her business and what she currently offers her clients. We’ll also chat about understanding how your creativity works when it comes to creating content, figuring out what your special sauce is, curating your social media experience, and so much more! Plus, Gabriella will share some Instagram styles and trends that she thinks are working well for brands as well as her advice for maintaining sustainability and consistency. Keep listening to hear how Gabriella leverages social media to help brands grow while avoiding burnout.
This episode is brought to you by my Instagram Growth Webinar happening on Feb. 8th at 12pm EST.
IN THIS EPISODE WE COVER:
Content strategy
Kick-starting a product line
Finding your own special sauce to create content that feels true to you & your brand
Sustainable social media and preventing social media burnout
Gabriella’s predictions for content marketing in 2022 and what she thinks will be trending
Content workflows
RESOURCES MENTIONED:
CONNECT WITH GABRIELLA:
On Instagram @struttosuccess
On Twitter @thatgabbystrut
Website: strutcommunications.com
CONNECT WITH ME:
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