52. Master Content Marketing On And OFF Instagram
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With comprehensive experience in marketing and advertising, Shannon Matson prides herself on helping others structure and market their businesses for exceptional growth. Her career began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and accreditations – from pursuing continued education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her hunger for driving traffic and conversions to remarkable brands. These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez. Now, Shannon is the CEO and Founder of The Social Bungalow, an education + media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee, a 2,500 square feet coffee café in the Downtown Las Vegas Arts District.
In this episode, Shannon will talk a bit about her life prior to The Social Bungalow while also sharing a behind-the-scenes look at launching Bungalow Coffee. We’ll also chat about what makes a successful product suite including Shannon’s product suite philosophy, unpopular Instagram marketing tactics, and how to navigate live launching versus evergreen funnels. Plus, Shannon will share some of her tips for boosting sales on social media as well as creating content that converts your audience and so much more! Keep listening to hear how Shannon is mastering content marketing on and off Instagram.
This episode is brought to you by my brand new program, the Instagram Confidence Accelerator.
IN THIS EPISODE WE COVER:
Product suites
Scaling
Live launching vs. evergreen funnels
Unpopular marketing strategies - Close friends & Guides
Starting something brand new
RESOURCES MENTIONED:
CONNECT WITH SHANNON:
On Instagram: @thesocialbungalow
Website: https://thesocialbungalow.com/
CONNECT WITH ME:
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