59. Do I Need a Niche on Instagram?
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So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No!
Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead and don’t forget that you can also catch this episode on my YouTube channel here!
Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!
IN THIS EPISODE WE COVER:
Why is there pressure to niche down?
Why niching down doesn't work
The goal with an Instagram Strategy
What are Content Pillars (and why you need them)
What Content Pillars are NOT
What Content Pillars ARE
Where to use Content Pillars
Creating your Content Pillars
RESOURCES MENTIONED:
Instagram Confidence Accelerator
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