43. Email Campaigns That Nurture to Sell with Karsen Murray
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Karsen is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.
Karsen is back for another episode of the podcast. She’s my go-to copywriter and she has so much to share with us. Karsen and I chat about her framework for crafting your messaging, how to speak your ideal clients’ language, and creating offers to fit your clients’ needs. She gives a complete rundown of how to execute your beginner sales funnel – from messaging to sales page to sales campaign. She also shares how you could be missing out on 75% of your buyers, how to “date” your ideal clients and get them to commit to you, and all the tips for why her newsletters are the best of the best!
IN THIS EPISODE WE COVER:
What is copy, copywriting, and a funnel?
Why your messaging is so important
Great market research questions
The parts of a sales funnel
Importance of a sales page
The 4 types of buyers
Email marketing
How to P.S with success
RESOURCES MENTIONED:
This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.
CONNECT WITH KARSEN:
On Instagram @hypegal.co
CONNECT WITH ME:
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