42. Uplevel Your Marketing Strategy Using Paid Ads with Taylor Graham
Listen + Subscribe on Apple Podcasts | Spotify
Taylor Graham received her major in Advertising and Promotion from Western Michigan University. During her senior year she created her business, Socially Taylored, which is a boutique social media agency based in Detroit, Michigan. Socially Taylored specializes in helping online entrepreneurs automate and scale their digital course, podcast, and coaching program launches by leveraging the power of paid ads.
After graduating, Taylor knew the corporate world wasn’t going to be for her long term. She spent the first year a half of her career working on the Paid Social team at a national ad agency from 9-5 learning all she could, while taking on all of the freelance projects she could on the side.
All of her hard work paid off because Taylor’s executed hundreds of successful paid media campaigns for large corporations (such as Fiat Chrysler Automotive, Smithfield, Food Lion, and McDonalds) to smaller, local mom-and-pop shops.
Taylor found the courage to quit her comfortable agency job and take Socially Taylored full-time in October of 2020. Now, she spends her days strategizing Facebook campaign launches, recording for her podcast, blogging about skincare, and keeping up with the latest social media trends.
For the first time, our episode is a recorded session from Clubhouse and Taylor and I chat about all things ads for Instagram. After what she calls a quarter life crisis during her time at a corporate ad agency, Taylor started her own freelance ad agency. During our conversation, she shares how her corporate experience taught her so much, the way she uses her previous experience with her clients now, how to use ads effectively to accomplish your goal, what pieces of your business should be in place before incorporating ads, where to learn how to run ads, and the lead time your ad strategist needs for your launch. At the end of the episode Taylor pours her heart out about the ups and downs of entrepreneurship. If you’re interested to know more about ads and implementing them into your business, this episode is for you!
IN THIS EPISODE WE COVER:
Corporate vs. small business advertising
Why retargeting is so important
When to invest in paid ads
Hiring an ads strategist
How to set your ads to meet your goals
Essential parts of your ad funnel
Best performing content for ads
Using ads for launches
RESOURCES MENTIONED:
This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.
CONNECT WITH TAYLOR:
On Instagram @taylorgrahambiz and @sociallytaylored
CONNECT WITH ME:
Share the love
Screenshot and share your favorite episodes on Instagram with tag @shinewithnatasha & #TheShineOnlinePodcast to show us how you’re enjoying the podcast!
