34. Boost Engagement And Work WITH The Instagram Algorithm with Amanda Kohal
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Award-winning* digital marketing strategist and entrepreneur, Amanda Kohal found her way into entrepreneurship after getting “asked to leave” her corporate job and started, THE WOLFE CO.
THE WOLFE CO. is an online platform, community and academy that teaches entrepreneurs how to build and market their brands through digital and social media.
A firm believer in creativity, a good brainstorming sesh and empowerment, Amanda is committed to providing a space for entrepreneurs to connect, learn and grow from one another. You can follow and learn more about her on Instagram at @thewolfe.co.
Some accolades Amanda’s proud of include, her recent win at the *2019 Canadian Marketing Association Awards, where she took home Bronze for a B2B Customer Experience Campaign she developed primarily leveraging the functionalities of LinkedIn Inmail, paid ads and email marketing. She’s also been nominated by RBC + Women of Influence for the Canadian Women Entrepreneur Awards.
Amanda was in marketing for 11 years and always thought she would take over as the CEO of a company. Eventually she started to get the itch for a more open field for creativity and made the decision to start her own business at the end of 2019 which led to her quitting her corporate job and becoming a full time entrepreneur in September of 2020. In this episode we chat about her move to Mexico, growth tactics we find distasteful, how to create an IG strategy that is sustainable, using your IG feed as your base and repurposing to the other channels, listening to your audience in order to create content, the importance of nurturing your audience, when to use hashtags, as well as so many tips and tricks for boosting your engagement.
IN THIS EPISODE WE COVER:
Organic growth
Quality vs. quantity content
Content creation tips
Creating engagement as a product based business
Humanizing your brand
Hashtags
How the Instagram algorithm works
Carousels and lives
RESOURCES MENTIONED:
Lights, Camera, Reels: Instagram Reels Mini Course
CONNECT WITH AMANDA:
CONNECT WITH ME:
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