A 6-month group coaching program helping business owners show up consistently and grow their brand with video.
You deserve a simpler way to create strategic video content that doesn't take away from your business but fuels its growth.
The next iteration of the program includes:
6-mos access to Monthly Group Coaching calls with 1:1 support with Natasha on your video strategy
Mighty Networks Community to get weekly feedback, stay accountable, and take part in community challenges
The 2.0 Curriculum featuring the Shine Framework delivered with dynamic video lessons, actionable tasks, and guided exercises
PLUS: Guest expert lessons, co-coach support, and access to the private podcast audio feed
Pre-sale bonuses have expired:
Workshop to help you create your 2023 content strategy
Be the first to access and binge the new curriculum drop in January
Get ahead on payments with the extended plan option for only $250/month
The Shine Framework
☀
The Shine Framework ☀
Strategy
See real results instead of posting just to post! Know exactly how to show up with a custom plan catered to your unique goals and strengths.
You'll learn:
Profile Experience
3-Part Follower Journey
Content Pillars
Posting Plan
5 Content Pillar Layers for Product Business Owners
Sustainability
Expand your content ecosystem with sustainability at the top of mind! Ditch burnout for good with healthier social media boundaries while having more fun showing up for your brand.
You'll learn:
Scaling Your Content
Content Campaigns
Create a Healthy Relationship with Instagram
Reacting to Updates and Changes
Skills
Feel confident in your video content and mindset with production skills for Instagram and beyond. Ditch posting only the trends (or no video content altogether) for impactful content that connects you with your dream followers and warm leads!
You'll learn:
Camera Confidence
Social Sandboxing
Stock Content
Types Of Original Videos Content
Filming & Editing Tips
Caption Writing Formula
Content Call-To-Actions
Systems
Save time and energy creating content so you can maintain your video strategy for the long haul thus reaping the benefits of consistently posting. Streamline your workflow while carving out the time for flexible content creation!
You'll learn:
Content Batching
Productivity Hacks
Idea Gen
Video Outlining
Content Looping
Video Toolbox
Content Calendar Framework
3 Ways to Repurpose
Pre-sale Exclusive:
Extended Payment Plan
Your Investment
$250/8 mo
or $2,000 full investment
This is for you if…
You have the basic tech skills and business foundation but no strategy or systems to support your social media efforts
You’ve felt behind instead of confident about how to approach the growing video landscape, but you're eager to show up in your content
Your Instagram isn’t properly representing your brand and as a result, you haven’t been able to connect with their ideal clients
You’re overwhelmed by what to post and with which surface or platform to use... which often results in not showing up altogether
You want to create a healthier relationship with social media and have more fun with video
-
"ICA gave me a great foundation for my marketing strategy and my content creation process."
"ICA gave me a great foundation for my marketing strategy and my content creation process. I feel so intentional in how I create strategies and approach Instagram in a way that works for me. The accountability of the calls and the community was so important to stay motivated and consistent. And having Natasha and Lauren look closely at my business, my strategies, my content, and my blocks was invaluable!" — Dalvia
-
“I learned how to balance sharing elements of my life and talking about my business.”
“ICA helped me take my Instagram profile, which began as a hobby account, into a more developed, strategic business profile. I learned how to balance sharing the elements of my life that had resonated with people for so many years and talking about my business in a way that allowed my followers to get to know me AND my services better. The cohort, curriculum, and weekly coaching calls provided me with the accountability and the brainstorming time I needed to work through these changes to my profile and my overall Instagram content strategy. If you’re new to Instagram or a pro who might be looking to revise and refresh what you’re doing with your profile, I highly recommend ICA.” — Cynthia
-
"It was business coaching, technical Instagram coaching, and loving support all in one!"
“ICA is more than just a program that teaches you how to be more consistent and grow your brand on Instagram. It is a program that allows you to get to the root of who you are, how you want to show up, and address what may be holding you back from doing so beyond the "technology". ICA provided a framework that was easily consumable, self-paced materials that helped me build skills, and live coaching that helped me work through past personal pains, hesitations, and barriers around showing up on Instagram in the way I desired." — Nichole
-
"I learned how to create with intent and purpose."
"It helped me find more confidence using Instagram by learning and creating a plan that feels good for me and my business. I learned how to leverage all Instagram surfaces, create outlines, and create with intent and purpose rather than reactively." — Liz
NEW LESSONS LOADING
•
NEW LESSONS LOADING •
BTS of the Updated Curriculum
Dropping January 2023 for Pre-Sale Peeps
Here’s everything you get inside the program:
6-mos access to Monthly Group Coaching calls with 1:1 support with Natasha on your video strategy
Mighty Networks Community to get weekly feedback, stay accountable, and take part in community challenges
The 2.0 Curriculum featuring the Shine Framework delivered with dynamic video lessons, actionable tasks, and guided exercises
PLUS: Guest expert lessons, co-coach support, and access to the private podcast audio feed
Pre-sale bonuses have expired:
Workshop to help you create your 2023 content strategy
Be the first to access and binge the new curriculum drop in January
Get ahead on payments with the extended plan option for only $250/month
Meet your video confidence coach, Natasha!
Back in the early days of my business as a social media manager, I made the intentional decision to experiment with different strategies, trends, systems, and ways of showing up that didn't include the latest hacks or trends.
I realized how important it is to infuse video into your content strategy, no matter what surface or platform you decide to use for your brand. This meant doing the work myself and working through the mindset blocks that often hold us back from actually showing up.
If I would’ve let my insecurities get in the way of truly showing up as my authentic self and falling in love with video, I would’ve never grown my community from 0 to 40K+ followers with similar results for my business’ impact and income.
Over the last 5+ years, it's become my mission to help my clients do the same including coaches, service providers, and physical products brands. This framework dug deep into building a results-driven video strategy that is now the next iteration of THIS PROGRAM.
FAQs
-
You'll get 6-month access to the live monthly coaching calls, curriculum lessons, and community to incentivize you to prioritize implementation after joining for the best results (this is backed by hella learning research).
Trust me when I say these calls are the highlight of the program so I recommend doing your best to attend. My co-coach and I are all about empowering you to start and maintain your strategy for the long run. I guarantee if you go through all curriculum and tune into the calls, you’ll graduate with a custom video strategy implemented it in your content and profile. Woot woot!
If you'd like to continue being a part of the monthly calls and community, you'll have the option to renew for an affordable monthly membership rate.
-
This program is self-paced with the recommendation to dedicate 2-3 hours each week to the program, including our monthly live coaching calls and excluding content creation time since this varies per creator.
In the program's monthly call schedule, we provide the opportunity to take part in community challenges and join quarterly sprint call with the goal of setting aside the time (and support) to make progress.
-
Yes! There’s a 8-month payment plan option available during this pre-sale period with the first month or full payment being due to secure your spot in the upcoming cohort. Think of it like paying for a monthly membership of coaching, feedback, and community!
-
When putting together the live call calendar, we’ve done our best to accommodate as many time zones as possible along with access the call calendar as soon as you’re inside the program. This will ensure you can plan ahead if needed, knowing that you get replay access to all calls.
-
What makes this program different is that it isn't limited to only coaching business or other marketers. With my background as a social media manager, I’ve seen this framework yield results for a variety of industry types including small business owners, personal brands, creatives, other marketers and SMM, service providers, and both physical and digital products.
-
There are a few changes we've implemented during the revamp of the program:
Longer 6-mos access to the group coaching calls and a monthly vs weekly schedule to accommodate your schedule
The ShineFramework has been improved to focus on video content which is the content type to leverage across Instagram and beyond
The goal is to focus less on trends and ever-changing features and more on skills and systems
Monthly challenges inside the community to meet you where you're at and with a sustainable schedule that won't lead to burn out